PrimaLatte

Product launch

challenge

Compete against the espresso machine brand leader, demonstrating that PrimaLatte gives every coffee connoisseur and even the most experienced baristas the freedom of making your own gourmet coffee with capsules or freshly brewed coffee beans. 

strategy

Launch the “Apasionados por los buenos momentos” Campaign to position PrimaLatte as the category product leader that allows every consumer to taste fresh ground coffee, cappuccinos, lattes or even enjoy their favorite coffee capsule without the use of different machines. 

results

The Oster® PrimaLatte is nowadays one of the fastest growing and popular products among the coffee maker category adding more PrimaLatte baristas every day to the market.

Highlights

Impressions

000

video views

000

Clicks to web

000

ROAS

000

A taste of our work

“It is always a pleasure to work with Urbana’s team. The team is extremely creative, and quite efficient in and during the management of the projects we have worked together. Urbana has always been able to accommodate and deliver the projects on time. I also like that Urbana’s team adds that “special” touch of passion and affection to the Oster® brand and to our products (even to the Oster® Irons).”

Roger Lopez
Product Manager Director
Newell Brands Latin America

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