Compete against the espresso machine brand leader, demonstrating that PrimaLatte gives every coffee connoisseur and even the most experienced baristas the freedom of making your own gourmet coffee with capsules or freshly brewed coffee beans.
Launch the “Apasionados por los buenos momentos” Campaign to position PrimaLatte as the category product leader that allows every consumer to taste fresh ground coffee, cappuccinos, lattes or even enjoy their favorite coffee capsule without the use of different machines.
The Oster® PrimaLatte is nowadays one of the fastest growing and popular products among the coffee maker category adding more PrimaLatte baristas every day to the market.
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A taste of our work
Product Manager Director
Newell Brands Latin America