Compete against the espresso machine brand leader, demonstrating that PrimaLatte gives every coffee connoisseur and even the most experienced baristas the freedom of making your own gourmet coffee with capsules or freshly brewed coffee beans. 

Launch the “Apasionados por los buenos momentos” Campaign to position PrimaLatte as the category product leader that allows every consumer to taste fresh ground coffee, cappuccinos, lattes or even enjoy their favorite coffee capsule without the use of different machines.