In 2015, we needed to increase our fan base organically.
The influencer trend was rising and we saw the opportunity to work with some major regional influencers to grow our brand awareness in Latin America.
We partnered with key influencers in Colombia, Mexico, Peru, Argentina and Chile to leverage our products through their content while driving traffic to our Instagram profile.
We increased our Instagram fan base by +52% organically during the first semester of the campaign. The engagement rate went from 2% to 3%. We saw a continuously monthly growth trend. The videos used in the campaign were watched more than 50K times. Additionally, this campaign contributed to our current community of 90K+
A taste of our work
“It is always a pleasure to work with Urbana’s team. The team is extremely creative, and quite efficient in and during the management of the projects we have worked together. Urbana has always been able to accommodate and deliver the projects on time. I also like that Urbana’s team adds that “special” touch of passion and affection to the Oster® brand and to our products (even to the Oster® Irons).”
Product Manager Director
Newell Brands Latin America