Accessories System

Brand Awareness

challenge

Educate consumers with the re-launch of the accessory category that promotes the use of your Oster blender. It maximizes your blender’s power to create the most diverse recipes with the use of only one appliance.

strategy

Multimedia campaign visually demonstrating, via video, print and digital how to adapt the four accessories to the base of the blender. This showed the public its versatility by highlighting results with color, functionality and practicality.

results

These post remained the most engaging content throughout the year and customer provided real-life insights on how they used these accessories— which helped the company developed new products.

Highlights

Impressions

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video views

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Clicks to web

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ROAS

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A taste of our work

“Our experience during our 10 + years with Urbana has been very positive. They get involved in every step of the process from ideation to production. Their commitment and advocacy for the brands are extremely high. I love the fact they are a boutique agency with big ideas and always up to date with the consumers trends. Their experience with the Latin America market is fantastic, they know very well the consumer, the media and the countries’ culture.”

Mari Carrasquillo
Senior Marketing Director
Newell Brands

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