2017 Limited Edition
Online Sales
challenge
Introduce and sell the Limited Edition Coravin System – inspired by luxury sports cars- during Black Friday and Cyber Monday. The creatives had to be bright and bold to break through holiday clutter and reflect the product’s steel blue color.
strategy
Urbana developed a highly visual 360° campaign that included printed materials, a promo video, display banners, social media carousel ads and an email campaign. The neon-looking aesthetic made the ads pop-up in the consumers’ screens.
results
We couldn’t be any happier with the outcome of this campaign. The product sold out before Cyber Monday! We achieved 866K impressions, 188K video views, and a return on ad spend of 24.7X for every dollar invested.
Highlights
Impressions
929,917
video views
52,129
Clicks to web
12,337
ROAS
24.7X
A taste of our work
“I appreciate the work the Urbana team has done since the beginning and how they were able to elevate the brand and bring cohesiveness to our social language. Adriana, Francisco, Alex, and the entire team, are instrumental to our progression.”
Yvethe Tyszka
VP Marketing Americas
Coravin
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