Albizu Success

Lead generation

challenge

To acquire leads for a specialized higher learning institution with no marketing department, little to no previous marketing efforts and poor brand recognition in the region.

strategy

Urbana took over AU’s Facebook and Instagram accounts and began churning out content that would be engaging and relevant. We began delivering targeted lead ads and boosted content with straight forward CTAs.

results

In 5 months we have been able to grow the following on Facebook by 150% and gained almost 4 million impressions. In that time we also acquired 645 leads for the university.

Highlights

Impressions

+3.5MM

Leads

645

Clicks to web

31,569

Lowest cost/lead

$2.81

A taste of our work

My experience with Urbana Creative Group and the work done at Albizu University has been excellent.  Since Urbana took over our Social Media marketing efforts, the University’s social media channels have grown dramatically.  Also, current students are now more involved in our Social Media networks. The number of leads being received is higher and more targeted. For me having Urbana Group as our Marketing Company has been a great experience.

Raymi Fernandez
Information System Manager
Albizu University – Miami Campus

Drop us a message