Albizu Success
Lead generation
challenge
To acquire leads for a specialized higher learning institution with no marketing department, little to no previous marketing efforts and poor brand recognition in the region.
strategy
Urbana took over AU’s Facebook and Instagram accounts and began churning out content that would be engaging and relevant. We began delivering targeted lead ads and boosted content with straight forward CTAs.
results
In 5 months we have been able to grow the following on Facebook by 150% and gained almost 4 million impressions. In that time we also acquired 645 leads for the university.
Highlights
Impressions
+3.5MM
Leads
645
Clicks to web
31,569
Lowest cost/lead
$2.81
A taste of our work
“My experience with Urbana Creative Group and the work done at Albizu University has been excellent. Since Urbana took over our Social Media marketing efforts, the University’s social media channels have grown dramatically. Also, current students are now more involved in our Social Media networks. The number of leads being received is higher and more targeted. For me having Urbana Group as our Marketing Company has been a great experience.”
Raymi Fernandez
Information System Manager
Albizu University – Miami Campus
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